reezom /ˈriːzəm/ noun from rhizome: 1 Botany a usually-underground, horizontal stem of a plant that often sends out roots and shoots from its nodes* 2 Philosophy theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation;** from Greek rhizoma [ριζωμα]: root.

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Hi Frank, please introduce yourself.

My name is Frank Felix Debatin. Currently, I work as the CTO for RIFAMO. As the Chief Technical Officer I oversee the development of innovative technologies and products.

What is this website all about?

Over the years, I have launched several ventures and projects. Some independently, some with partners. I built this site to keep track of them; people and even friends began getting bewildered about the variety of things I have and am currently working on. You’ll find the logos of all my active ventures listed in the portfolio box on the right-hand side.

Do your ventures have a common theme?

Complexity fascinates me, as does the reduction of complexity. All my projects are of high complexity, even the most simple looking ones. For example, distance24, which essentially is a geo‑commerce mashup using elaborate strategies to serve requests with high performance. Detailed optimization and broad internationalization made it a profitable project, attracting several million viewers each month.

Wouldn’t it be reasonable to just focus on a single project?

Cloud computing and crowd sourcing enable us to build administration-free infrastructures. So there is no further need to spend time monitoring servers and databases. In fact, I actually only work one project at a time. For some of the projects, their prime time is yet to come. For instance, take my radio projects: both 1000MIKES, a live broadcast site, and the Radiocamp, Germany's largest online radio event, are well established and successful. On the other hand, the radio market will need maybe 12 or 18 months from now to accept innovations such as or, which is personalized audio streaming based on an open widget architecture.

Where do you see the greatest potential for the future?

A very promising project is biz‑Q. Its basic idea is to free the data warehouse from its lonely existence in the company data center, and move it to the cloud, operating at Internet scale. Currently, the biz‑Q database holds around 100 GByte of semi-structured data, mainly financial information that has been collected and aggregated from various sources, processed and indexed using intelligent algorithms. This has a variety of interesting applications. Please contact me if you want to try it out.

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Diversification is both observed and sensible; a rule of behavior which does not imply the superiority of diversification must be rejected both as hypothesis and as a maxim.” ― Harry Markovic, Portfolio Selection (J. of Finance 7, 1952) 77–91.

A Quick Look Back in Retrospect

Launched in 2004, Reezom was my very first Internet venture. The ambitious idea was to provide a cloud-based platform for the management of multi-partner bonus programs. In other words, small businesses could start their own customer loyalty program and invite others to join it. Later, Reezom’s development took flight and started covering coupon programs.

Even though many people loved the idea, I put Reezom on ice around two, three years later, and moved on to other projects. Although the software itself was powerful and easy-to-use, the challenge was with sales and timing. In 2005 and 2006, small businesses were not recognizing the Internet as an opportunity for running a loyalty or customer acquisition program.

Of course, a lot has changed since then. Reezom was ahead of its time. Its remnants are its corporate design (which by the way, you're looking at) as well as the German corporate blog — which is still an interesting read. Reezom has become the nexus of my different projects, whereas others view it as the legal entity and holding company.

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